Digital analytics helps business to collect quantitative and qualitative data. The quantitative data give insights about the size of online audience, their geographic location, performance of online marketing, and what people do once they visit the website. The qualitative data gives more comprehensive insights across all customer touch-points with your business.
Digital Analytics helps in measuring the Key Performance Indicators (KPI's) of Digital Marketing, some of them are below
a) Measuring Digital Marketing ROI
b) Measuring Website Conversion Rate
c) Cost Per Lead by Source
d) Revenue Per Lead by Source
e) % of Sales from Digital
Note: Write to us for a free Digital Marketing Audit for your Company. email: email@example.com