Search Engine Optimization

Do you want to attract more customers to your website? SEO is the answer.

Search Engine Optimization (SEO) involves designing and developing the website in a way that helps to improve the quantity and quality of traffic to your website from people using search engine, the popular search engines are google, yahoo, msn, ask, bing.

SEO is all about optimizing a website for search engine, it is a subset of search engine marketing (SEM).

A search engine performs these functions to deliver results, crawling, indexing, procession, calculating relevance, retrieving results. There are basically two types of search engines that collect information in different ways

Crawler-based search engines e.g. Google, AltaVista use crawl software referred as robot or bot helps to fetch all webpages linked to the website. Website and content and the popularity of the link are critical for optimizing a website.

Human-powered directories e.g Yahoo directory, which are compiled by human reviews, the content of the website is to be reviewed by editor before it is listed in the directory

The advantage of SEO

Some consumers view SEO results as credible as they are not paid for, the unpaid search results will receive more clicks than paid ads resulting in good ROI

SEO gives visibility on multiple search engines such as Google, Bing, Yahoo.

The search engine optimization techniques are on-page optimization techniques and off-page optimization techniques.

The on-page optimization techniques the name itself suggest that optimization techniques are used on the pages of a website which are in control i.e the content of the website.

The off-page optimization techniques include link exchange, blogging, directory listing, forum posting.

Important on-page search engine optimization techniques include

a) Site Update: The search engines serve the results that will best meet their user needs, the websites that contain most updated content will be ranked higher. Availability of more number of keywords in the content also helps to crawl, so updating the content of the website regularly is very important.

b) Site Map: Site maps are helpful in indexing the webpages which a search engine will store in a huge database and can later retrieved easily.

c) Keywords: Keywords are the integral part of the search engine optimization, the use of keywords in the HTML tag will help in optimizing the search engine.

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